Danilo & Piero
2 friends, 2 stories to tell
Two friends, two passions: the creativity, the style, the curiosity (Danilo) and the passion for the people and organization (Piero). Both of us with a big passion for drawing, travels, news/updates, a personal and professional growth of trends and especially graffiti.
Between us the flame sparked a couple of years ago, outside of a Milan salon back in 2013.
when we literally felt in love with the arts of some of the biggest graffiti illustrator designers and street art.
To bring us this close was the love for the design and the shared values in which we strongly believe. We decided to promote our site with the shown T-shirts, all of them Made in Italy.
We only do T-Shirt because to do something very good you need to be a specialist, you need to have dedication and, the need to know every important detail in every single aspect.
We want to fill the world with our passion, our contribution, our ideas and with our T-Shirts.
We never stop. Even when we been through the darkest moments, hardest times and had confused ideas we always restarted from the simple things: from things that count the most like our family, from our friends that listen, from our pets that we love and complete us, from bright letters, from important meetings, etc.
We made several mistakes in these past years but the biggest mistake was to expand our offer by other clothes products that wasn’t T-shirts.
Fortunately, we understood on time and we reconsidered the future of TRACT before we vanished in the ocean.
Danilo & Piero
2 friends, 2 stories to tell
Two friends, two passions: the creativity, the style, the curiosity (Danilo) and the passion for the people and organization (Piero). Both of us with a big passion for drawing, travels, news/updates, a personal and professional growth of trends and especially graffiti.
Between us the flame sparked a couple of years ago, outside of a Milan salon back in 2013.
when we literally felt in love with the arts of some of the biggest graffiti illustrator designers and street art.
To bring us this close was the love for the design and the shared values in which we strongly believe. We decided to promote our site with the shown T-shirts, all of them Made in Italy.
We do T-Shirt and sweatshirt because to do something very good you need to be a specialist, you need to have dedication and, the need to know every important detail in every single aspect.
We want to fill the world with our passion, our contribution, our ideas and with our T-Shirts.
We never stop. Even when we been through the darkest moments, hardest times and had confused ideas we always restarted from the simple things: from things that count the most like our family, from our friends that listen, from our pets that we love and complete us, from bright letters, from important meetings, etc.
We made several mistakes in recent years, but the biggest mistake has been to expand ouf offer with different producs.
Fortunately, we understood on time and we reconsidered the future of TRACT.
Danilo & Piero
2 friends, 2 stories to tell
Two friends, two passions: the creativity, the style, the curiosity (Danilo) and the passion for the people and organization (Piero). Both of us with a big passion for drawing, travels, news/updates, a personal and professional growth of trends and especially graffiti.
Between us the flame sparked a couple of years ago, outside of a Milan salon back in 2013.
when we literally felt in love with the arts of some of the biggest graffiti illustrator designers and street art.
To bring us this close was the love for the design and the shared values in which we strongly believe. We decided to promote our site with the shown T-shirts, all of them Made in Italy.
We only do T-Shirt because to do something very good you need to be a specialist, you need to have dedication and, the need to know every important detail in every single aspect.
We want to fill the world with our passion, our contribution, our ideas and with our T-Shirts.
We never stop. Even when we been through the darkest moments, hardest times and had confused ideas we always restarted from the simple things: from things that count the most like our family, from our friends that listen, from our pets that we love and complete us, from bright letters, from important meetings, etc.
We made several mistakes in these past years but the biggest mistake was to expand our offer by other clothes products that wasn’t T-shirts.
Fortunately, we understood on time and we reconsidered the future of TRACT before we vanished in the ocean.
“I understood that fashion it’s an organization, an organization of data, strategy. All things I learned with experience. At the beginning, I was only driven by the enthusiasm and the product”
Piero
We realized that we didn’t had enough knowledge in those specific fields and the hard lessons learned on our costs gave us the opportunity to really understand and learn about our business: a life lesson that beside the professional aspects, will show you who is really with you and who not. It really brought our life closer, it fed our vision, it also helped us for the selection…
But for a small business like ours the biggest discovery was this one:
- We had to specialize there were we were stronger, the streetwear. It gives us the possibility to acquire only a public strongly passionate, intelligent and raffinate that could share and love our choices and decisions
- Making sure to perfectly serve the public, without any mistakes, delay and inconveniences. Basically, in a perfect way
- Create a super-satisfaction level in within our clients
- This way, bringing always more passionate people.
This means that the specialization on the T-Shirts was the only possible object to offer the best for our passionate clients.
Our goal is to grow and develop through the things that we do best: T-Shirts… that are our lives, our passion, our contribution on making this world a better place, more beautiful, and more fashionable.
The illustration is without any doubts an art.
And what happen if it is brought in to fashion?
Applied specially on the T-Shirts, it makes special occasions ironic and irony it rises to mastery. But to make this happen it was missing a proposal able to match together the singularity of the hand drawing, the choices of phrases that would complete the square, the quality of the print and the fabric.
So, we asked ourselves: why don’t we come up with a designer fabric?